When we went to the mall yesterday my husband could not take his eyes off for this TV especially when he asked the price. You know why? It is because the price is so damned affordable compared to what she saw in another mall. The TV is HD and the staff said that the parts are from Samsung, the owner of Across has an agreement with Samsung and they are allowed to use the parts. Whatever it is, I am so contented with the TV it was one of my dreams to own the HD TV and here it is sitting in our top so we all can enjoy it.